Reach out and touch…your iPhone with gloves on

I mention Aerostich one freakin time, then they go and come out with the ultimate hipster motorcycle gloves. These gloves combine old-school CHiPs or cafe racer looks, depending on who you ask, with new-school touch screen capability. Don’t tell the … Continued

Icon ties Arai in helmet satisfaction survey

Plucky upstart Icon has tied helmet giant Arai in the 2011 JD Power Helmet Satisfaction Survey. That’s a huge achievement for the brand, which originally set out to create safety gear for an audience that wouldn’t otherwise wear any. Tieing … Continued

Stay a hero, stay safe

The Stay a Hero campaign unveiled this week by the Sussex Safer Roads Partnership brings together the same creatives who made the Embrace Life seatbelt commercial that racked up 13.7 million views and was last year’s Youtube commercial of the … Continued