Vespa chase > car chase
In his new spy thriller “The American,” George Clooney tears through an Italian town, crashing cars, shooting out tires and catching the bad guy. Standard blockbuster car chase faire right? He does all that on a little Vespa.
Be free, ride a bike
Portraying the claustrophobic isolation of driving a car, these Vespa ads are one of the best graphical representations of the difference between us and them we've ever seen. By relegating the view of the outside world to the size of…
Excursion: Florence
Founded by Julius Caesar in 59 BC along the banks of the Arno River in the heart of Tuscany, Florence is historically one of the most influential cultural centers of the Western world, rivaling Rome and Athens. It also happens…
Excursion: Blue Highways
Photo: Clay EnosPhotographer Clay Enos is riding a Vespa 300 GTS Super from New York to Vancouver on the small, forgotten, out-of-the-way roads that connect rural America. Along the way he's documenting the people and places he sees from…
Fox News Vs. Hell For Leather
Yesterday, I temporarily put aside our liberal media bias to appear on Fox Car Report alongside Piaggio's Paolo Timoni and host Gary Gastelu. While I wasn't given time to discuss my views on the early success of the Obama administration…
Portuguese carpenter crafts wooden Vespa
Carlos Alberto built this laminated hardwood Vespa from an old, broken down scooter he had lying around his house. All the body parts are made from wood, including the seat and frame. Vespa's are traditionally unibody construction, but this one…
Piaggio, Vespa get the Internet in good marketing shocker
Piaggio and Vespa have launched new websites and they're shockingly good. In an industry that's notoriously web-averse, unable to market genuinely cool products in a remotely appealing way and generally years late to any trend (witness the Honda Fury virals),…