In this third installment of EBR’s behind the scenes look at 1190RS production Erik and Geoff Mat talk about the significance of the project and its challenges while giving you a look at some of the handmade carbon fiber production. … Continued
Vancouver’s MotoMethod isn’t the only shop in the world to put a more holistic, community-oriented twist on the traditional bike shop business model. But it is the only one to explain that twist extremely well in a slick video. What? … Continued
Last summer, Ducati entered four Multistradas in the Pikes Peak Race to the Clouds. Two finished. Here’s the full, 14-minute, HD video of their race.
Selling jeans is a tricky business. In a market swamped by competition and with a product unable to speak for itself in terms of quality or unique value, you’re left only with branding. Seeking authenticity as a metaphor for its … Continued
In this photo, Italian rider Paolo Ceci can be seen crossing the trackless waste of Peru’s Nazca desert. Like no other race in the world, the Dakar pits riders against the harshest conditions on earth for 5,025 miles of racing … Continued
Italian magazine Motociclismo snagged the opportunity to film a pre-production Ducati 1199 Panigale undergoing dyno testing. No word on numbers yet — they’re likely embargoed until close to the bike’s February launch date — but this is a good opportunity … Continued
Remember when Nick Apex had a drift-off with a ‘vette-engined RX-7 around a race track? Remember when Icon destroyed a Porsche 928 in the name of douchebag awareness? Well, put the two together, add public roads, a V8 Mustang cop … Continued