Used to seeing Buells in dealerships and on the road, it’s easy to assume that Erik’s operating at a similar level post-Harley. He’s not. Instead, his new operation is located in an industrial estate outside East Troy Wisconsin and his … Continued
Carlsburg Beer’s Belgian ad agency filled a movie theater in Brussels with a bunch of burly tattooed outlaw biker-types. Except for two seats right in the middle. Those were left open for supposedly unsuspecting “innocent couples” to occupy if they … Continued
Protesting Moscow’s stagnant motorcycle culture which, as more people gain access to disposable income post-communism, has seen ingenious customization give way to buying brand new bikes, Alexander Ishutin installed a drum kit on this Yamaha sidecar. Now, he and two … Continued
A while back, our buddy Jamie told us about a video he wanted to make. Something that could capture how the simple act of riding a motorcycle could transform any normal day into a fantastic one. With the help of … Continued
In addition to mash ups of bikes like Yamaha Viragos and R1s, Richmond, Virginia’s Classified Moto also designs and builds lamps using recovered motorcycle springs and rotors. Here, cameras follow John Ryland as he picks, pulls and assembles parts.
If you’ve seen The Italian Job (either one) then you’re familiar with the banked oval rooftop test track on top of Fiat’s old Lingotto factory in Turin. Last week, 150 Vespas and Lambrettas held a race up through the spiral … Continued
What happens when a MotoGP racer takes a brand-new liter bike on a public trackday, then every color but red is desaturated? Less mayhem than you might expect, but more on-message product talk on the 2012 Yamaha R1 than you’ll … Continued