Bonnier Assumes Operations of EnduroCross Series


Categories: News, Event, Off Road

Bonnier Assumes Operations of EnduroCross Series

Bonnier Motorcycle Group, owners of Cycle World, Motorcyclist, Dirt Rider and Hot Bike is the new owner of the popular EnduroCross indoor off-road race series. Lance Bryson, Director of Sales and Marketing under previous owner The Enthusiast Network, will remain in the role with Bonnier.

“I have worked on the EnduroCross series for more than ten years now and it is an amazing show that allows the riders, motorcycle manufacturers and aftermarket accessory companies to showcase their skills and products,” Bryson stated. “Joining the Bonnier team will help increase the awareness and growth of EnduroCross. To add EnduroCross to their already existing portfolio and leverage the strength of Dirt Rider is huge and will showcase the synergy between all their properties.”

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