Indian: Chieftain Limited Fastest-Selling Bagger in History
Indian Motorcycle says its newly released Chieftain Limited model has become the fastest-selling bagger in company history.
That nugget of information was buried in a media release issued Monday which focused primarily on the fact the Chieftain Limited’s paint options have expanded to include five different colorways.
The Chieftain Limited was unveiled early last month to mixed applause. I’m personally a big fan of the bad-assified bagger, which differs from a standard Chieftain primarily at the front, where the iconic valanced fender has been cut away to reveal the bike’s muscular brake set up, and a 19-inch wheel has been added in place of the standard bike’s 16-incher. But some folks felt the model – which, in most ways, is the same Chieftain that was launched at Sturgis four years ago – wasn’t the best way for Indian to assert itself in the face of Harley-Davidson’s Street Rod.
“With Chieftain Limited, our aim was to deliver a more modern version of the Chieftain with a bit more attitude than its predecessors, and the response from the market has shown that the new design has resonated extremely well with our customers and dealers,” said Reid Wilson, director of marketing for Indian Motorcycle. “Considering the significant demand we’ve experienced, the expanded new colorways couldn’t be coming at a better time.”
Indian, of course, doesn’t share specific unit sales numbers but we’d be willing to guess that in its home market of the United States, baggers are its most popular models. Certainly that’s the case for Harley-Davidson, who sell Street Glides in almost exponential numbers over other models, and it was the case for Indian’s recently put-out-to-pasture sibling, Victory, which struggled to ever really sell anything other than variations on its Cross Country theme. One wonders, then if it will only be a matter of time before the Chieftain Limited takes the top spot on Indian’s sales charts.
Indian has been pretty vocal about its plans to extend beyond the traditional cruiser/tourer market in the not too distant future – after all, baggers do not perform well outside of North America and the North American market is currently in a slump – but we have to believe the brand is happy with the Chieftain Limited’s early success. Hence the addition of new paint schemes.
From the middle of June (in the United States and Canada) the Chieftain Limited will be available in:
- Thunder Black
- Silver Smoke
- White Smoke
- Star Silver over Thunder Black
- Wildfire Red over Thunder Black
Prices start at US $24,999.