Is Victory Motorcycles Working on a Fully-Electric Cruiser?

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Category: Dailies

Harley-Davidson has the LiveWire project traveling the country at the moment. It's the brand's first fully-electric… well anything for that matter. It's a sport bike (which is also a first for H-D) with amazing potential for the brand's future. While they've been busy squeezing every penny out of the new bike's publicity and media coverage, Victory Motorcycles has been busy working on an electric project of its own.

READ MORE: Does Harley-Davidson's Project Livewire Live Up to the Hype?

Victory Motorcycles' parent company, Polaris, recently acquired full control of Brammo Electric Motorcycles. That by itself may not prove anything, but On January 27th, 2015, Polaris Industries filed a trademark for the name, Victory Charger.

ICON's custom Brammo.
ICON's custom Brammo.

Victory has had a couple names along the same lines with the Gunner and the Judge, but the Charger nameplate does fit really well with an electric driveline. So while we may be jumping the phaser (because we're talking about the future here, no more guns), it still has us wondering: Is Victory working on an electric bike of their own to compete with Harley-Davidson's?

READ MORE: Electric Motorcycle Company Brammo Purchased by Polaris

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What's shocking about this announcement is Polaris could have a production ready motorcycle on sale before Harley does with their LiveWire. The Polaris would have a commercially proven power plant with a known range, race proven pedigree for reliability, and a five billion dollar company backing it up. A bike that's ready to ride with the Victory name, manufactured under the same roof (probably not the same physical roof, but the same company at least.)

READ MORE: Your Question's Answered: Harley-Davidson's Project LiveWire

Electric motorcycles are a burgeoning market with the genre focusing primarily on sport bikes and off-road/dual purpose platforms. Cruisers are the number one selling motorcycle in North America, and to build an electric cruiser that has style, performance, and decent range, it may also end up with the biggest electric motorcycle market to date.

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[Harley-Davidson makes cruisers, but their electric bike is a sport bike. Will Victory do the same?

We hope it isn't simply a Brammo with Victory badges, some extra chrome and maybe a fairing; hopefully, it's a little more unique than that. Victory makes great performance cruisers, can they make a great performance electric bike that isn't just a rebranded Brammo? - Jesse]


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