Moto Guzzi Celebrates 95th Birthday
Ninety-five years ago Carlo Guzzi and Giorgio Parodi founded Moto Guzzi, "the eagle brand." in Mandello del Lario. To celebrate the anniversary, Moto Guzzi organized an Open House earlier this month in which more than 25,000 fans from all over the world participated.
Thousands of bikers astride their Guzzis reached the Mandello plant from every latitude, not only from Europe (including Poland, Hungary and Great Britain), but even from Australia, China, Japan and the United States.
The record attendance reflects the success of Piaggio Group efforts in terms of technical advances and accessories to complement Guzzi’s traditional Italian sense of design and lifestyle. The brand’s enthusiast community, “The Clan,” registered hundreds of new members during the three-day celebration.
More than 700 test rides were taken and the fans were able to tour the factory and the museum, which houses more than 150 motorcycles from the GP bikes of its origins to the MGS-01, as well as the first Normale produced in 1921. But the true star of the event was the ginormous MGX-21, which was unveiled at the 76th Sturgis Motorcycle Rally at the beginning of August.
The Italian Motorcycle Federation (FMI) was also on hand to celebrate the benchmark of Moto Guzzi's 95-year anniversary, a brand whose trophy case boasts no less than 15 championship titles (8 Rider and 7 Manufacturer) in Grand Prix Motorcycle Racing. On the occasion of the simultaneous Misano Adriatico MotoGP round, federation president Paolo Sesti, presented a celebratory plaque to Davide Zanolini, Director of Piaggio Group Marketing and Communication.