Triumph Launches ATLAK Tour to Promote New Tigers

Triumph Launches ATLAK Tour to Promote New Tigers

The British marque rolls out American tour with more than a dozen stops between Atlanta and Alaska

Last year Triumph Motorcycles released its Bonneville Bobber Black with the "Back in Black" tour. That event visited dozens of cities, throwing parties to celebrate the new model while also providing local motorcycling communities with a fun night out with like-minded folk. Now, after the Bonnie Bobber shattered company sales records, it appears the higher-ups at Triumph have set out to repeat a successful formula. This time the UK’s biggest moto OEM has shifted its attention to its ADV segment, more specifically its Tiger 800 and 1200 models.

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Dubbed the “ATLAK” (or ATLanta to AlasKa) Tour, the new roving Triumph party will make stops at 16 different North American cities along the way. Each includes food, drinks, live entertainment, and other party activities as well as an up-close look at Triumph’s new Tiger range. There will also be what the company is calling “campfire discussions” in which various ADV riding topics will be covered such as trip destinations, riding gear, riding techniques, parts and accessories, etc. Triumph does clearly state that many if not all of these events will be held outdoors, so dress accordingly.

The ATLAK parties will be similar to Triumph's "Back in Black Tour"
The ATLAK parties will be similar to Triumph's "Back in Black Tour"

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“Expect a totally unique, rider’s experience at every stop–the perfect chance to round up your riding buddies, pack the bikes and hit the road for a weekend adventure centered around Saturday’s ATLAK party. So whether you’re a hardcore Adventure rider, ADV-curious or just love motorbikes, come join your brethren at Triumph’s coolest outdoor bash of the year! We'll feed and entertain you; just bring your riding buddies and a great attitude,” reads the ATLAK website.

Triumph's ATLAK truck looks pretty badass
Triumph's ATLAK truck looks pretty badass

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Dates and Locations:
• ATLANTA, GA – APRIL 7
• AUSTIN, TX – APRIL 21
• PHOENIX, AZ – APRIL 28
• SALT LAKE CITY, UT – MAY 5
• LOS ANGELES, CA – MAY 12
• BAY AREA, CA – MAY 26
• LACROSSE, WI – JUNE 2
• TOLEDO, OH – JUNE 9
• HARRISONBURG, VA – JUNE 16
• MILTON, PA – JUNE 23
• WILLIAMSTOWN, MA – JUNE 30
• MONTREAL, QC – JULY 7
• TORONTO, ON – JULY 14
• ALBERTA, AB – JULY 21
• VANCOUVER, BC – JULY 28
• KENAI, AK – AUGUST 4

Interested parties can learn more about the events, or register to attend on Triumph’s website, however all 16 events are open to the public and anyone and everyone is welcome.

Photos courtesy of Triumph Motorcycles

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