Harley-Davidson Thinks It Can Quadruple Profits Even As Dealerships Close And Sales Plummet Harley-Davidson's sales have been in freefall for decades now, as older generations stopped buying new motorcycles, and younger generations don't want or can't afford the Motor Co.'s offerings. So color us surprised when the new CEO announced his intent to quadruple profitability in less than five years. By Jonathon Klein Positions - May 6 -
Harley-Davidson’s Workforce Keeps Shrinking, Is It Time For The Company To Adapt? Harley-Davidson plans a "strategic reset" to cut costs and address declining motorcycle demand. Can it finally turn things around? By Enrico Punsalang Positions - Mar 19 -
Long Haul Luxury: Riding “Grand American Touring” Machines to Bike Week The Big Chrome American Touring Bike is alive and well, but who is buying them? By Justin W Coffey Positions - Mar 13 -
Harley Just Got A Free Pass Into India And This Might Change Everything Zero tariffs reopen India for Harley, and its Hero partnership could finally turn relevance into real volume. By Enrico Punsalang Positions - Feb 11 -
Apparently, Harley-Davidson (Still) Makes Purple Motorcycles The 2025 Harley-Davidson CVO Sport and Road Glide came in a “Poison Berry” purple color, but no one noticed. By Justin W Coffey Rants - Jan 27 -
Harley-Davidson Goes Millennial Grey for 2026, For Some Reason The Motor Company is offering three models in a basic trim and a boring color in hopes of luring new riders to the brand. By Justin W Coffey Rants - Jan 22 -
The Gauntlet: People Don’t Pay Attention to Their Surroundings, and That’s Especially True When You’re On a Motorcycle It seems car drivers will pay attention to anything but their surroundings, as Ryan Richardson found out when someone backed into him through an intersection. By RideApart Staff Sponsored - Sep 23 2025 - Presented by Law Tigers
The Gauntlet: After a Driver Ran a Red Light, Jacob Groover Says "It's Like You've Been Friends For 20 Years” Car drivers aren’t paying attention, so it’s up to motorcyclists to be cautious. But even then, you’re at the mercy of them following something as fundamental as a red light. By RideApart Staff Sponsored - Sep 5 2025 - Presented by Law Tigers
Harley-Davidson Just Sold Part Of Its Financing Service, the One Cash Cow It Still Had Harley-Davidson is split into three parts: the Motorcycle Company, Financial Services, and LiveWire. But Financial Services was the one that reliably made money. By Janaki Jitchotvisut Explainers - Aug 3 2025 -
The Gauntlet: Motorcycle Bias is Real, as Nick Terry Replays His Parents’ Fatal Motorcycle Accident Non-riders fill the halls of law enforcement and insurance companies around the country, and often lay blame on the motorcyclists when blame isn’t warranted. Nick’s account reminds us that there’s no promise of tomorrow, and to ensure someone has your back when you need it most. By RideApart Staff Sponsored - Aug 1 2025 - Presented by Law Tigers
The Gauntlet: Adam Sandoval Wants You To Remember Insurance Isn’t There to Save You A freak accident nearly killed him, and insurance wasn’t his friend. By RideApart Staff Sponsored - Aug 1 2025 - Presented by Law Tigers
101 Reasons Why You Need to See a Motorcycle Race at Road America Next Year This breathtaking photo journal will show you everything you need to know. By Joseph C. Lucente Photo Journal - Jun 20 2025 -
Harley's Race Weekend Was Full of Wins and Layoffs, All On Its Home Turf What else do you do when things get rough? Go racing. By Janaki Jitchotvisut Positions - Jun 9 2025 -
I Rode an All-American Harley to Build My Perfect All-American Hunting Rifle Despite the rhetoric, American manufacturing is still alive and well. By Jonathon Klein Hunting and Fishing - May 23 2025 -
Here's What Really Happened To Alta Motors, the EV Motorcycle Maker Harley Bought Now that the NDAs are up, the former CEO gives an inside view of the story. By Janaki Jitchotvisut Motorcycle History - May 20 2025 -
Here's What Happens Next After Harley-Davidson's Boardroom Fight A new CEO is high on the priorities list. By Jonathon Klein Positions - May 19 2025 -
Harley's Outgoing CEO Blames EV Charging Infrastructure for LiveWire's Struggles It isn't helping, but it's far from the only problem. By Janaki Jitchotvisut Positions - May 17 2025 -
Here's the Electric Motorcycle Harley-Davidson Should Build, and It's Not a Cruiser It's called a dirt bike, and it's the hottest market since Beanie Babies. By Jonathon Klein How To - May 5 2025 -
Harley-Davidson Q1 Financials Are Out, and They're Not Good How bad are they? Bad enough that the OEM is withdrawing its 2025 financial guidance entirely. By Janaki Jitchotvisut Data Deep Dives - May 1 2025 -
Is India About To Lift Its Tariff On Large Displacement Bikes Like Harleys? If it does, how could this affect domestic motorcycle sales in the world's biggest motorcycle market? By Janaki Jitchotvisut Positions - Apr 24 2025 -
Harley-Davidson, New Tariff Concerns, and the Past as Prologue Days away from threatened new tariffs by the US government, here's where we stand in motorcycle-land. By Janaki Jitchotvisut Data Deep Dives - Apr 1 2025 -
Harley-Davidson's Accessories Catalog Weighs 3 Pounds and Is 800 Pages Long If you can't find the part you're looking for, you've got problems. By Jonathon Klein Repair & Maintenance - Apr 1 2025 -
It's Real Weird to Ride a Motorcycle Fitted With Outriggers "DON'T PUT YOUR FEET DOWN," I was told in no uncertain terms. By Jonathon Klein Cycleweird - Feb 28 2025 -
Does Europe Want a $20,000 LiveWire? Perhaps more importantly, does Harley-Davidson need the S2 Mulholland in Europe? By Enrico Punsalang Positions - Feb 11 2025 -
